For decades major companies have been coming out with skincare products that promise a lot but deliver little, at a great cost. Unfortunately the focus has been on branding and not the quality of ingredients. The way we see it, Earth has been doing the research and development for millions of years.
It’s important to realize that many of the ingredients in skincare products can be very drying to skin and can actually cause harm. And while many companies claim to be cruelty-free, or natural or organic, the only way you can be sure these claims are true is if they are backed up with certification by qualified third parties.