After decades of working in the beauty industry, both in front of and behind the scenes, I’ve seen it all. What I found was that, even though there’s so much effort put into developing and marketing products, nothing was delivering what I was looking for. I wanted a high-quality organic moisturizer that would nurture a woman’s natural beauty, no matter her age.
Sourced from Nature
As a model I hid my skin imperfections with makeup. This helped mask the issue but I was seeking a long-term solution. Through my travels, I fell in love with the various sites and cultures that drew their self-care from the land. From swimming in the salty waters of the Dead Sea to detoxing in mud baths of Jamaica, I was inspired to continue this art of sourcing from nature.
I started my skincare business when my daughter, whom I encouraged to embrace organic care, challenged me to start my own line, based on the creams I made for myself . So I decided to test it on twenty of my fussiest friends who were using the most expensive beauty brands. This was no easy task, as they truly believed in all the hype – they thought that the more expensive the product, the better it must work.
My goal was to see if my creams were as good as their expensive, but chemical-laden ones, or better. If 80% of these lovely, intelligent, brainwashed women thought my products were as good as what they had been using, I would begin an organic skincare business. To my delight, 100% of them came back saying “this is the best moisturizer I’ve ever used.” It was then that I felt confident I had a business.