The beauty industry is discovering that beauty is timeless. It’s been a while coming, and is likely due to the buying power of boomers, but the major brands are extending their vision of beauty to include older women. The most recent instance is Helen Mirren’s nomination at 69 as L’Oréal’s UK Ambassador. Charlotte Rampling (68) and Jessica Lange (65) have been similarly featured in beauty campaigns. You can read more about this trend here: https://www.theguardian.com/fashion/2014/oct/28/-sp-helen-mirren-for-loreal-has-the-beauty-industry-finally-wised-up

In parallel with the timelessness of beauty, the “no makeup” look is getting a lot of attention. If you have beautiful skin, you don’t need makeup. In fact, you’ll look a lot better without it. This is especially true for older women.

I’m heartened by these developments. Go boomers!